About ACE!

Building Better Products. Building Software Better.

16-17 March 2015

ACE! is the largest regional conference of its kind in Central Europe, attracting people from all over the region. We're really excited about ACE! 2015 which combines two one-track conferences into one. The Building Software Better track includes the traditional ACE! content such as agile, lean, Scrum, Kanban, and other tools and methods for improving the software development process. This year we're adding a Building Better Products track that features Lean Startup, LeanUX, Design Thinking, and Customer Development topics. Learn how to use user testing, ethnography, and co-creation to make the products that people want. This track is for everyone involved in creating products, including product managers, UI and Interaction Designers, and UX Researchers. We're also adding a workshop track so that attendees can apply new skills and experiment with new ideas. It's going to be the best ACE! yet!

22 Speakers
6 Workshops

Our speakers

We'll be adding speakers until the middle of February, when the program will be finalized.

Linda Rising

Linda
Rising

Author, consultant

Melissa Parri

Melissa
Perri

UX Consultant and founder of ProdUX Labs

Paweł Brodziński

Paweł
Brodziński

President of Lunar Logic

Ángel Medinilla

Ángel
Medinilla

Author and consultant

Markus Andrezak

Markus
Andrezak

co-founder of überproduct

Kelly Moran

Kelly
Moran

senior design researcher at Projekt202

Andrea Provaglio

Andrea
Provaglio

Strategic IT Professional, Agile Transformation Coach, Management Consultant

Zusi Sochova

Zuzi
Sochova

Agile coach; consultant and trainer

Adrian Roselli

Adrian
Roselli

Author and member of the W3C HTML Working Group

Adam Boczek

Adam
Boczek

Management Consultant at codecentric AG

Angel Diaz-Maroto

Angel
Diaz-Maroto

Agile coach

Tomek Kaczanowski

Tomek
Kaczanowski

Java developer and team lead

name

Matthias
Langholz

Strategic Design Consultant at SAP Design & Co-Innovation Center

name

Gil
Zilberfeld

Agile consultant and speaker

name

Igor
Farafonow

UX Lead at UXeria

name

Gino
Marckx

Agile consultant at EPAM

Maciej Plonka

Maciej
Plonka

UX researcher in Studio Edisonda

Anna van Dillen

Dr. Anna
van Dillen

Sociologist and Business Analyst at ThoughtWorks

Łukas Tyrała

Łukasz
Tyrała

Designer at miastologia.pl

Lidia Janoszka

Lidia
Janoszka

Vincent Baskerville

Vincent
Baskerville

UX Strategist

Jakub Drzazga

Jakub
Drzazga

The schedule

This is how it's going to play out. But there might be a few changes yet. It's still early days.

  • 930 9:30
  • Keynote: Linda Rising - Science or Stories

    Smart people are logical and objective. They (we) look at the evidence to help make the best possible decisions. We are not influenced by hype or emotion and as a result our behavior reflects the best the world has to offer. Cognitive science now tells us that these beliefs about ourselves and others (especially scientists) are wrong. All of us tend to make decisions based on intuition or emotion and then justify those decisions later with logic, a process called rationalization. The most influential element in our environment is not scientific evidence but stories. We love stories. Research shows that we are more likely to buy a product or embrace a process because of a friend, colleague, or relative and ignore evidence that might go against that decision. Are these bad things? Is there anything we can do about it? We have a long history of being influenced by stories and it has helped us survive. Linda suggests that the real answer is we need both approaches -- stories and emotion + evidence and logic. Both approaches have flaws and benefits. Linda will share examples and tell her own stories to try to convince you and try to help us do a better job of making decisions.

    Linda Rising

    Linda Rising

  • 1100 11:00
  • Ethnography in Software Design – An Anthropologist’s Point of View

    Ethnography claims its roots from the field of anthropology. How can a method used for such a seemingly exotic purpose be useful in the modern world of software design? Revealing and most importantly understanding user needs requires sensitivity, empathy, and a disciplined approach – all of which can be found within ethnography. This talk outlines the basic components of an ethnographic perspective, explores a case study from a recent engagement between projekt202 and an accounting software development firm, and highlights how the impact of this research ripples through the software development process.

    Kelly Moran

    Kelly Moran

  • Ángel Medinilla - Title TBA

    TBA

    Angel Medinilla

    Ángel Medinilla

  • Execute a non-reactionary UX strategy

    Small UX teams have unique challenges, however knowing what those are only part of the battle — how you then deal with having fewer resources and possibly feeling creative isolation, or worse organizational ignorance and/or hostility is the fun part. This workshop will explore some real life team situations that small teams and solo UX practitioners work in, walk you through a UX Strategy blueprint thats small and agile enough to not feel like you're bringing 'process in for process sake', but powerful enough to actually track, measure and learn how to continuing building great products. The goal of this talk is to arm every attendee with better tools and knowledge by creating a personalized plan for their UX practice. This workshop is less about generating design artifacts, and instead focused on ensuring the problems, assumptions and success criteria have been outlined that would then lead feed into how the designs would be created & iterated on.

    incent Baskerville

    Vincent Baskerville

  • 1205 12:05
  • Selfish Accessibility

    We can all pretend that we're helping others by making web sites and software accessible, but we are really making them better for our future selves. Learn some fundamentals of accessibility and how it can benefit you (whether future you from aging or you after something else limits your abilities). We'll review simple testing techniques, basic features and enhancements, coming trends, and where to get help. This isn't intended to be a deep dive into ARIA, but more of an overall primer for those who aren't sure where to start nor how it helps them.

    Adrian Roselli

    Adrian Roselli

  • FeedBook: Making Feedback less exhausting since 2014

    In my talk, I would like to give an introduction to feedback in general, as a refresher about why we love it, and how to give good feedback. Afterwards, I want to introduce you to the FeedBook, elaborating on our intention and implementation, as well as our experiences so far!

    Dr. Anna van Dillen

    Dr. Anna van Dillen

  • 1400 14:00
  • Open Spaces

    Two hours of planned conversations and whatnot on the topics most interesting to you.

    Open Space

    Open Space

  • Designing to Learn: Creating Effective MVPs

    Traditionally; there is usually little validation before work begins on a new product; and teams end up wasting time building something that no one wants. User Experience suffers and companies are left with products and features that remain unused. MVPs; or Minimum Viable Products; can boost a product's user experience exponentially. Teams who implement MVPs will learn more about customers; waste less time; and deliver usable solutions faster. But; MVPs are wildly misunderstood today; and setting up one wrong can deliver false results. In this talk; we'll go over what an MVP is; what makes a good MVP experiment; and how to set one up.

    Melissa Perri

    Melissa Perri

  • 1600 16:00
  • Remote User Testing

    We want to engage with users to improve our product design, but with a global user base, how do you do that from Poland? This talk looks at tools and practices for gathering data from users even when you can't travel to them.

    Igor Farafonow

    Igor Farafonow

  • Growing Your Discovery Mindset

    In this session we'll talk about the meaning of "discovery" and about the conceptual tools we have available to practice it. But more than anything else, we'll talk about growing a kind of mindset that will help us use those tools effectively, so that we can get the best business advantage.

    Andrea Provaglio

    Andrea Provaglio

  • Lego Scrum

    A two-hour workshop using Lego to demonstrate and practice Scrum concepts

    Jakub Drzazga

    Jakub Drzazga

  • 1635 16:35
  • Participatory design in a Polish context

    Last year EDISONDA designed a huge intranet system for TAURON - the leading Polish electricity holding. Our project was chosen as one of 10 best intranets of 2015 in NN/g contest. This project comprised of numerous phases encompassing analysis, design and research - however the most interesting were the results of ethnographic research conducted. It had provided us with a lot of invaluable insights which fuelled the design process. The presentation will be the case study of that project.

    Maciej Plonka

    Maciej Plonka

  • Agile Architecture from the Trenches

    You can find plenty books about architecture. Most of them describe *what* architecture is and *why* you should architect it (yes, it sounds a little bit strange but you actually *architect architecture*). However there is just few books that say *how* to do it. That is exactly what this talk is about. This “HOW to architect agile architecture”, based on my experience and examples from my current project where I work as a lead architect in one of the biggest insurance companies in Germany.

    Adam Boczek

    Adam Boczek

  • 1710 17:10
  • Managing Stars

    Startups are striving to build teams of "A-players" but stars can be challenging to manage.

    Lidia Janoszka

    Lidia Janoszka

  • ROI is Dead!

    In this talk, I’m going to make the controversial claim that ROI can no longer be used as a planning tool. Organizations using it are risk-averse, and deciding based on costs, rather than opportunity.

    Gil Zilberfeld

    Gil Zilberfeld

  • 930 9:30
  • Keynote: Melissa Perri - Lean Product Management

    Product Management is an art of balancing customer needs with creating business value. Unfortunately; many of the tools and values we have as Product Managers do not focus on building products our customers need; but building what we "think" they will want. In this talk; we'll look at traditional Product Management; and see how we can adapt Lean processes into the role to create better products for our customers. We'll rethink our most common tools to better suit a customer focused approach; with plenty of example and real life stories.

    Melissa Perri

    Melissa Perri

  • 1100 11:00
  • Embracing the dark side

    Markus' talk explains what happens before Requirements hit the Scrum or the Kanban. How are strategies developed, how are vision envisioned, how are they transferred into products and finally requirements? What do we have to know and understand about this type of work that leads to developing the right products for the right people? How can understanding this different nature of work help us accept and and embrace the differences and build onto each other? What does this mean for the organization in companies? What does this mean for innovation?

    Markus Andrezak

    Markus Andrezak

  • Beautiful Teams

    Let's challenge some of the commonly accepted patterns. High degree of autonomy doesn't turn into anarchy but rather help to keep intrinsic motivation high. Participatory leadership means that every team member is a leader yet it doesn't mean competition. Decisions making process has nothing to do with power structures. Culture is paramount and it goes ahead of technical skills. Collaboration is ultimately the factor the whole team optimizes their work for.

    Paweł Brodziński

    Paweł Brodziński

  • Organizational sense-making with Management Constellations

    During this 60-minute workshop, the facilitator will invite participants to present some real-life situation that they would like to investigate. The facilitator will choose one or two of the proposals and will guide the group in investigating the issue with an Management Constellation approach. Some time will also be reserved for Q&A about the method itself.

    Andrea Provaglio

    Andrea Provaglio

  • 1205 12:05
  • Designing with Everybody

    Making the right choices is not easy for designers in a world of rapid social and technological change. Therefore they need to team up with others that can support with their diverse knowledge and experience: Developers, business specialists, customer representatives, and users. The design process needs to be opened up to non-designers.

    Matthias Langholz

    Matthias Langholz

  • Your code smells too! Time to deodorize

    At the heart of every software product is the code, and code can have smells as well. Ignoring the smells in your code can lead to disastrous results for your product as well. What are some of those code smells, how can they bring down your software product and do you fix them? Learn more in this session.

    Gino Marckx

    Gino Marckx

  • 1400 14:00
  • Open Spaces

    TBA

    Open Space

    Open Space

  • Let's JAM this project into initiation!

    In times where time to market is crucial, one cannot invest huge chunks of time in requirements gathering while blocking the progress on the project for several months. Using a simple, but effective process based on Agile and Lean principles, at EPAM we have successfully shortened the initial requirements gathering phase for some of our projects while achieving high alignment with all stakeholders and validating the most important aspects of the solution architecture.

    Gino Marckx

    Gino Marckx

  • 1600 16:00
  • Łukasz Tyrała - Title TBA

    TBA

    Łukasz Tyrała

    Łukasz Tyrała

  • Tribes

    Every organization has tribes. And every tribe has it's rules and believes. Lets walk through them during this talk and understand how it is to be part of every tribe. Through that journey you can better understand how you can help others to move one tribe up.

    Zuzi Sochova

    Zuzi Sochova

  • TDD For The Rest Of Us

    In this workshop, we'll do some mob programming. We'll write together as a group tests and code for solving a real Star Wars problem. And we'll discuss what we're doing, refine our specs, as well as see what changes in the design tell us. No need to know how to code. Star Wars knowledge is preferable. The key thing is to understand better what the other side lives. Neither of us is on the Dark Side.

    Gil Zilberfeld

    Gil Zilberfeld

  • 1635 16:35
  • Being Agile to become Customer centric

    The listener will get from this session easy-to-apply tools to equip their Agile implementation an extra focus on their real customer to maximize customer satisfaction and create an important foundation for the buy-in of Agile by the business.

    Angel Diaz-Maroto

    Angel Diaz-Maroto

  • Problem-solving techniques for groups

    Making decisions in groups is our daily bread. Together we ponder over the right architecture, we select tools and set rules that we should follow as a team. In case of errors we discuss and decide how to get rid of them once and for all. We discuss, exchange point of views, bring arguments... or even yell at each other. During this talk I would like to present various ways of making decisions. It doesn't take much to turn your oh-no-yet-again-a-boring-discussion into something much more exciting, and with better chances of finding good solutions to the problem at hand.

    Tomek Kaczanowski

    Tomek Kaczanowski

Past ACE! photos

Memories of ACE!s past

Our sponsors

Please visit our sponsorship page for information about sponsorship opportunities.

Gold

epam
Sabre

Silver

U2i
Project202
Kanbanery

Bronze

Lunar Logic
Scrum Alliance
Pilot
Motorola

Partners

Creative Cracow
ProCognita
ALE Krakow
COLAB
Web Muses
GDG Krakow

Our parter, ProCognita, is organizing a CSM course and master classes during the week of ACE!. Check out their upcoming trainings.

Media Partners

Rosenfeld Media
Bitspiration
Methods and Tools
Scrum Expert
Grafmag

Event venue

  • ul. Opolska 14a, Krakow
  • +48 12 376 37 00

Buy tickets early and save!

These rates are net. VAT of 23% will be added when applicable. We will send you an invoice by email with payment instructions within one business day of receiving your registration form. Groups of five or more on the same invoice will receive a 10% discount and groups of ten or more will receive a 20% discount. Startups that have fewer than 10 employees and are both prefunding and pre profit will receive a 20% discount. If you have a question about whether your company is eligible for the startup rate, please write to paul@wawelhill.com.

December

250
  • Great Speakers, workshops, people, and food.

January

275
  • Great Speakers, workshops, people, and food.

February

300
  • Great Speakers, workshops, people, and food.

March

350
  • Great Speakers, workshops, people, and food.

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Contact

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Program Committee

The ACE! 2015 program is being designed by:

Paul Klipp

Paul
Klipp

Richard Lucas

Richard
Lucas

Paweł Brodziński

Paweł
Brodziński

Emilia Maj

Emilia
Maj

Gosia Pytel

Gosia
Pytel