Build Measure Learn is Broken

with Amanda Stockwell

Amanda Stockwell

The Build, Measure, Learn loop is at the center of the Lean Startup approach, which is becoming increasingly popular among companies of all sizes. While the framework calls for very UX-friendly processes, such as collecting iterative feedback and focusing on building a Minimal Viable Product (MVP) required for doing so, the way most companies implement Build, Measure, Learn is broken and reinforces bad old habits of building first, assuming later. Many engineering teams use Build Measure Learn as an excuse to jump into building a skeleton version of a product, assuming that they can only get good feedback once they have working code. While most of us know you should incorporate research earlier, and the Lean Startup approach actually calls for it, it can be hard to change the minds of development-centered thinkers.

In this session, I’ll provide an overview of the Lean Startup and Build Measure Learn framework, pros and cons of these approaches, and tips for teams to utilize these approaches to infuse learning into their process as soon as possible.

Amanda's Bio:

Amanda Stockwell (@MandaLaceyS) is an experienced UX researcher and strategist and spent most of the last decade finding innovative ways to understand users and embed that knowledge into the design process. She's lead teams that provides research, design, and UX strategy services and frequently writes and speaks about her experience. Amanda currently runs a consulting practice. She has a human factors background and an engineering degree from Tufts University.

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