The Hyperloop Case Study: Where UX Strategy and an Innovative Transportation System Collide

with Jaime Levy

Jaime Levy

Speaker Jaime Levy will discuss her recent role in defining the UX Strategy for the futuristic international transportation system called Hyperloop. The general public's understanding of Hyperloop is that it is a high-speed rail concept originally put forth by entrepreneur Elon Musk (SpaceX, Tesla, Paypal, etc.) back in 2013. But this revolutionary transportation system using pressurized capsules riding on air cushions is just a small part of the customer experience.

The “big picture” solution is a unified network of digital touchpoints where shared big data and interwoven dashboard/app interfaces are seamlessly connected across multimodal transportation systems (i.e. bikes, tuk-tuks, ride-sharing services, buses, planes and the future Hyperloop rail system). This required a UX strategy that sought to dramatically improve how people transport themselves either locally or globally by making the time they spend traveling more productive and cost-efficient.

What you will learn:

  • Why an empirical practice of user experience strategy is crucial for devising digital products and customer experiences that people want
  • Disrupting massive legacy systems requires thinking about technology and stale mental models in new ways
  • Innovators need to set aside fears of privacy and feasibility in order to envision futuristic services or products for the common good of the general public and service providers
  • Why it's essential to​ focus teams on the primary utility and business model of the solution through competitive analysis and rapid prototyping​
  • That 20 engineering students with big data backgrounds can actually come up with UX strategy concepts if given the right direction and a lot of wiggle room for visionary thinking

Jaime's Bio:

Jaime Levy is an author, university professor and a user experience strategist. Her top-selling O'Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. It is available on Amazon and at O’Reilly Media.

For more than 25 years, Jaime has been a pioneer in the creation of innovative digital products and services. She currently runs a UX design and strategy consultancy, JLR Interactive, in Los Angeles. Jaime also teaches a graduate-level course on UX design and strategy at University of Southern California’s Viterbi School of Engineering.

Jaime speaks at design and innovation conferences worldwide and conducts public workshops and in-house training. You can read more about her on Wikipedia.

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