About UX Strategy

UX strategy is a process that should be started before the design or development of a digital product commences. It is a practice that when done empirically is a better guarantee of a successful digital product than just crossing your fingers, designing some wireframes, and then writing a bunch of code. It's the method by which you validate that your solution actually solves a problem for real customers in a dynamic marketplace. Take this workshop to experience a deep dive into the subject matter with both lectures and hands-on exercises.

Who should attend

UX/UI practitioners of any level, product teams and managers, business executives, and startup founders that want to learn how to be more strategically sound in their process.

What you will learn:

  • Why the empirical practice of user experience strategy is crucial for devising successful online products
  • How to validate a value proposition and a provisonal persona
  • How to identify direct and indirect digital competitors of your value proposition
  • How to collect and capture quantitative and qualitative data for doing thorough market research
  • How to conduct a methodical analysis for narrowing in on a unique product and opportunity space
  • How to use storyboarding for creating a narrative that focuses on a products’ value innovation and business model

What’s included in the day:

  • Full day of interactive, hands-on learning
  • Lunch and snacks
  • A copy of Jaime’s book “UX Strategy: How to Devise Innovative Digital Products that People Want” (Polish translation in hardcopy and also the English-version ebook)
  • UX Strategy Toolkit

About Jaime Levy

Jaime Levy is an author, university professor and a user experience strategist. Her top-selling O'Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. It is available on Amazon and at O’Reilly Media.

For more than 25 years, Jaime has been a pioneer in the creation of innovative digital products and services. She currently runs a UX design and strategy consultancy, JLR Interactive, in Los Angeles. Jaime also teaches a graduate-level course on UX design and strategy at University of Southern California’s Viterbi School of Engineering.

Jaime speaks at design and innovation conferences worldwide and conducts public workshops and in-house training. You can read more about her on Wikipedia.

Workshop venue

  • ul. Przy Rondzie 4, Krakow, Poland
  • paul@wawelhill.com

Buy tickets

Discount for ACE attendees!

Register Now

Seating is limited. Reserve yours now!

We will contact you for invoice details.

ACE Conference Attendee

175 750PLN
  • Full-day Workshop
  • Lunch
  • Jaime's Book

Regular Admission

350 1500PLN
  • Full-day Workshop
  • Lunch
  • Jaime's Book

About The Organizer

The ACE Conference and UX Strategy Workshop are orgnaized by Wawel Hill sp. z o.o., a limited liability company registered in Poland. For more information, email paul@wawelhill.com.