UX strategy is a process that should be started before the design or development of a digital product commences. It is a practice that when done empirically is a better guarantee of a successful digital product than just crossing your fingers, designing some wireframes, and then writing a bunch of code. It's the method by which you validate that your solution actually solves a problem for real customers in a dynamic marketplace. Take this workshop to experience a deep dive into the subject matter with both lectures and hands-on exercises.
UX/UI practitioners of any level, product teams and managers, business executives, and startup founders that want to learn how to be more strategically sound in their process.
Jaime Levy is an author, university professor and a user experience strategist. Her top-selling O'Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. It is available on Amazon and at O’Reilly Media.
For more than 25 years, Jaime has been a pioneer in the creation of innovative digital products and services. She currently runs a UX design and strategy consultancy, JLR Interactive, in Los Angeles. Jaime also teaches a graduate-level course on UX design and strategy at University of Southern California’s Viterbi School of Engineering.
Jaime speaks at design and innovation conferences worldwide and conducts public workshops and in-house training. You can read more about her on Wikipedia.
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The ACE Conference and UX Strategy Workshop are orgnaized by Wawel Hill sp. z o.o., a limited liability company registered in Poland. For more information, email firstname.lastname@example.org.