Yassal Sundman


Organization and Leadership Coach
Edition

ACE! 2025
Topic: Product Discovery on a Shoestring Budget
Maybe you’re not sure where to start with Product Discovery? Maybe you feel like you probably need a huge budget to do Product Discovery well? This talk will help you get up and running right away with practical tips for using the tools you already have at your disposal.
Biography:
Yassal Sundman is a leadership and organizational coach based in Stockholm, Sweden. She started out her career as a software engineer working on product teams. Over the years she’s transitioned to supporting people, product leads and organizations building great products. She’s been helping teams work better together at companies like King, Swedbank and Mojang for the past 14 years.